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Business Intelligence (BI) is a
broad category of applications and technologies for gathering,
storing, analyzing, and providing access to data to
help enterprise users make better business decisions.
Data analysis, reporting, and query tools can help business
users wade through a sea of data to synthesize valuable information
from it - today these tools collectively fall into a category
called "Business Intelligence."
Business intelligence applications can be:
Mission-critical and integral to an enterprise's operations
or occasional to meet a special requirement
Enterprise-wide or local to one division, department,
or project
Gartner Group
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There is a mal-alignment between what
C-suite wants and what IT is capable of delivering. Many CFOs,
CEOs believe that IT is unable to deliver results where it
counts: the top line and bottom line.
This is where Business Intelligence
(BI) makes the difference:
- Reduction in operating expenses
- Increased profitability
- Improve growth, competitiveness and market position
- Customer acquisition, loyalty and retention
- Product development and differentiation
"Rapidly delivering information
to business managers to make better decisions TODAY."
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